A note of explanation: Lopez's new song will not appear on her upcoming album – and a Web siteestablished to promote it, featuring a dancing female figure named Lola, has spawned rumors that Lopez has adopted a new persona.
Not so. "Lola is just for this song, it's not her ongoing persona," says a source close to the singer. "It's something fun. She hasn't become Sasha Fierce [Beyoncé's artistic alter ego]. There won't be anything to do with Lola on her Love? album."
"This is a hot club record that the label loved and Jennifer thought was fun," Amanda Ghost, president of Epic Records tells PEOPLE. "Jennifer and Pitbull got together and the record leaked. Lola is a fun character just for this song."
Not so. "Lola is just for this song, it's not her ongoing persona," says a source close to the singer. "It's something fun. She hasn't become Sasha Fierce [Beyoncé's artistic alter ego]. There won't be anything to do with Lola on her Love? album."
"This is a hot club record that the label loved and Jennifer thought was fun," Amanda Ghost, president of Epic Records tells PEOPLE. "Jennifer and Pitbull got together and the record leaked. Lola is a fun character just for this song."
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