Wednesday, May 21, 2014

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Rita Ora has designed a new range of goodies for Adidas

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  • dding to her already jam-packed schedule, Rita Ora has designed a new range of goodies for Adidas and it’s going to be amazing.

    The “How We Do” singer told WWD that her latest project finds her as the first female artist to help design a line for Adidas, though she’s not sure where she found the time.

    Rita began, “I don’t own a second of my life, so much so that my mom is scheduling in dinners. It’s been insane.”

    “I’m a massive fan of the brand. I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”

    “I’ve been around Adidas for so long growing up and actually have one of my best friends working there. I used to hang out in the Adidas offices in L.A. for lunch when I’d visit her and in the past two years got to know everyone there.”

    And it sounds like things are working out quite well. Adidas Originals design director Josefine Aberg noted, “Rita is, first of all, an amazing person and colorful and outgoing. She has a great way of mixing fashion and streetwear and has a big love for the brand, and it was obvious that we needed to work with her.”


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